Company Profile

Gifi Asia
ABOUT GIFI

GIFI was founded in September 1981, one of the retail brand leaders of the affordable home products in France. GIFI is expanding its store networks with more than 522 stores and growing over 6000 associates in France, Spain, Africa and other overseas countries.

ABOUT GIFI ASIA LIMITED

Gifi Asia Limited was established in 2007, this Hong Kong office provides sourcing, development, quality control and inspection services to GIFI. Our business covers both hardgoods and softgoods including everyday household products, home appliances, leisure goods, personal accessories, home textile, kitchenware, tableware, outdoor and indoor furniture, indoor decoration, toys, seasonal products and electric seasonal. GIFI also has a sourcing office in China, Ningbo Gifi Trading (NGT) which delivers similar service. With hundreds of staff in Hong Kong and China, GIFI continues to grow the brand with professional teams.

home
decor
gifts
leisure

The French retail brand leader
specializing in affordable goods
for the family and
the home

Key Figure

€1.5 billion

Turnover (including tax) of the GIFI brand in the period 2018 / 2019

+12.6.%

Increase in annual turnover

522

The number of GIFI chain stores

6000

The number of GIFI collaborators

€5

The average price of products

23,000

The average number of different products in stores

History

B2B

We are responsible for the whole process of sourcing, marketing, quality assurance and compliance, supply chain management and logistics for our Brands as well as third party customers outside GIFI.

A Belgian Brand, TRAFIC was founded in 1983 and its first TRAFIC store was opened in 1984 in Tournai. It is a chain of stores specializing in local discount and non-food distribution like textile goods and housewares. GIFI acquires some shares of TRAFIC in June 2016. Nowadays, TRAFIC has more than 80 stores across Belgium, France and the Grand Duchy of Luxembourg. This partnership enhances GIFI reputation in Belgium while helps TRAFIC to strengthen its leadership.

Laboratoires Maurice Mességué, a French brand of natural products has been bought by GIFI in 2000. GIFI continues to maintain Maurice Mességué, this pioneer for French herbal medicine’s legacy through developing the best modern herbal remedies. And now Mességué has more than 1000 retail shops distributed in 15 countries worldwide.

NETWORKS

Tahiti

1 store

Guadeloupe

6 stores

Martinique

2 stores

Guyane

1 store

Spain

6 stores

France Headquarters

in Villeneuve sur Lot, world capital of discount

France

546 stores

Ivory Coast

2 stores

La Réunion

3 stores

New Caledonia

2 stores

HOW WE EXACTLY ASSIST YOUR COMPANY AND BUSINESS?

Our teams are happy to assist you to achieve this goal.
Contact our executive officers for the new business!