Company Profile

Gifi Asia
ABOUT GIFI

GIFI was founded in September 1981, one of the retail brand leaders of the affordable home products in France. GIFI is expanding its store networks with more than 546 stores and growing over 6000 associates in France, Spain, Africa and other overseas countries.

ABOUT GIFI ASIA LIMITED

Gifi Asia Limited was established in 2007, this Hong Kong office provides sourcing, development, quality control and inspection services to GIFI. Our business covers both hardgoods and softgoods including everyday household products, home appliances, leisure goods, personal accessories, home textile, kitchenware, tableware, outdoor and indoor furniture, indoor decoration, toys, seasonal products and electric seasonal. GIFI also has a sourcing office in China, Ningbo Gifi Trading (NGT) which delivers similar service. With hundreds of staff in Hong Kong and China, GIFI continues to grow the brand with professional teams.

home
decor
gifts
leisure

The French retail brand leader
specializing in affordable goods
for the family and
the home

Key Figure

€1.5 billion

Turnover (including tax) of the GIFI brand in the period 2018 / 2019

+12.6.%

Increase in annual turnover

546

The number of GIFI chain stores

6000

The number of GIFI collaborators

€5

The average price of products

23,000

The average number of different products in stores

History
1981

The first GIFI store was opened in Villeneuve-sur-Lot on 18th September, 1981

1988

GIFI creates its own purchasing center and starts sourcing from Asian countries.

1993

Inauguration of the 50th stores
and Launch of the slogan: "GIFI, des idées de Génie!" (GIFI ideas of genius!)

2004

GIFI has continued its opening pace in France and established internationally in Italy, Belgium, Spain

2007

Gifi Asia Limited was found in Hong Kong

2008

Ningbo Gifi Trading (NGT) was found in China

2009

Development of stores operating under trade name licenses

2011

GIFI celebrated its 30th anniversary by publishing "4,000 thanks to the 4,000 employees who contributed to the success of GIFI" in the press

2014

The Symbolic bar of the billion Euros turnover

2015

The Cap of 5000 Employees

2018

Philippe GINESTET was elected "Man of the Year in the retail industry" by the Golden Brand Awards

2018

Buyout BESSON

2027

10,000 Employees and 1,000 stores around the world

1981
1988
1993
2004
2007
2008
2009
2011
2014
2015
2018
2018
2027

B2B

We are responsible for the whole process of sourcing, marketing, quality assurance and compliance, supply chain management and logistics for our Brands as well as third party customers outside GIFI.

A Belgian Brand, TRAFIC was founded in 1983 and its first TRAFIC store was opened in 1984 in Tournai. It is a chain of stores specializing in local discount and non-food distribution like textile goods and housewares. GIFI acquires some shares of TRAFIC in June 2016. Nowadays, TRAFIC has more than 80 stores across Belgium, France and the Grand Duchy of Luxembourg. This partnership enhances GIFI reputation in Belgium while helps TRAFIC to strengthen its leadership.

VISIT TRAFIC

Laboratoires Maurice Mességué, a French brand of natural products has been bought by GIFI in 2000. GIFI continues to maintain Maurice Mességué, this pioneer for French herbal medicine’s legacy through developing the best modern herbal remedies. And now Mességué has more than 1000 retail shops distributed in 15 countries worldwide.

Visit Mességué

NETWORKS

546 Stores

GIFI is expanding its store networks with more than 546 stores in France, Spain, Africa and other overseas countries.

VISIT GIFI

Tahiti

1 store

Guadeloupe

6 stores

Martinique

2 stores

Guyane

1 store

Spain

6 stores

France Headquarters

in Villeneuve sur Lot, world capital of discount

France

546 stores

Ivory Coast

2 stores

La Réunion

3 stores

New Caledonia

2 stores

HOW WE EXACTLY ASSIST YOUR COMPANY AND BUSINESS?

Our teams are happy to assist you to achieve this goal.
Contact our executive officers for the new business!

What we do